Glow Worm
Lighting

“Your commercial grade lighting specialists”

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When David and Tim enlisted my expertise as a full-time design and marketing contractor to propel the growth of their specialty lighting business, I embraced the opportunity to sculpt a transformative narrative for their brand. Stepping into the realm of their commercial and residential lighting venture, I encountered a fledgling framework in need of refinement – lacking structure, defined processes, and visual coherence.

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Highly motivated, I embarked on a comprehensive journey, starting with the formulation of a structured marketing strategy to illuminate the path for the upcoming year. Collaborating closely with the team, we prepared strategic steps forward. With a shared vision in place, I meticulously refined their logo design and curated a comprehensive branding guide, ensuring a harmonious visual identity across all marketing materials.

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Armed with these guidelines, I embarked on the creation of a diverse array of print and digital collateral. From meticulously designed packaging to engaging product installation instructions, vibrant flyers, promotional cards, compelling banners, and captivating social media content – every piece was a testament to the revitalised brand aesthetic.

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Recognising a pivotal visual marketing challenge, I set out to enhance the customer-product interaction and user experience. To address this, I conceptualised and brought to life a free-standing sleek black perspex product display board. This innovative showcase not only highlighted the exquisite range of lighting products but also introduced a tactile and interactive dimension to the brand experience.

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In the dynamic partnership with David and Tim, our collective efforts have not only refined their brand image but have also set the stage for an immersive and engaging customer journey, elevating their specialty lighting business to new heights.

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SERVICES

• Branding

• Marketing Strategy

• Packaging

• Signage

• Product Display